It’s the most wonderful time of the year. It’s that time of weekend and vacation getaways, and if you are like me, you love the smell of pine in the air. Evergreens are our favorite trees at the LightBox Collaborative, because no matter when, you know what you are getting with an evergreen, and you know that it will be there for you year after year.
So in that spirit, we offer you a new version of our beloved Editorial Calendar: The Evergreen. Rather than tying this one to the specific dates of this calendary year, we have included the events that happen every year in the same months, so that you can keep using this version in perpetuity.
We think this is an improvement as you now have a version of the calendar you will never have to wait for! We also understand this is a change to a resource that many of you have come to rely on, but we hope you can understand why this change makes sense. At LightBox Collaborative, we pride ourselves on knowing when we are the best team for the job, and when we aren’t.
In this case, there are a lot of smart folks doing better work on this than we are. Kivi Leroux Miller of NonprofitMarketingGuide.com offers tons of great editorial calendar resources, including a book of templates.
If you are looking for ways to find anniversaries and hooks, we can recommend a few out of many great resources:
- Overlay your Google Calendar with this social justice calendar from The Opportunity Agenda.
- Get DIY with the comprehensive Google doc that is The Progressive Calendar.
- Library of Congress’ Today in History.
- History Channel’s This Day in History.
- For anniversaries specific to civil liberties, check out Today in Civil Liberties History.
And naturally, Google is always there for you. To find hooks that are more relevant to your work, do searches like “[current year] anniversary refugee,” which I used to find that next year will mark the 70th anniversary of an international law governing refugees. Or “[current year] anniversary climate justice” will turn up the anniversary of the Paris Climate Agreement. And “[current year] anniversary LGBTQ” led me to this handy Wikipedia page: List of LBGT Awareness Days.
Every year we wrestle with questions on what content to include in our template calendar, as our clients work on so many different issues. Rather than choosing for you, we think it’s more strategic to give you a evergreen template, some starter ideas, and some resources to make this your own from year to year.
So this is our Editorial Calendar. It is a evergreen, and like the trees, it will keep delivering for you month after month, year after year – as long as you give it the proper amount of love and attention.
Photo courtesy of flickr user rzepak.