It’s so important to find a communications firm where you can build a genuine partnership and feeling of mutual respect to help with branding – especially developing the strategy. There are also some things in the nonprofit world that we are conditioned to do the hard way – like it can feel like cheating to have someone help with writing! But it is actually really great to realize you don’t have to be on your own every single time. LightBox Collaborative helped us come out stronger and with more hope on the other side.