Holding good ideas up to the light
LightBox Collaborative is currently helping San Francisco icon The Women’s Building run a campaign to fund the retrofit of their 108-year-old windows. They were among a handful of nonprofits selected to participate in the Partners in Preservation Vote Your Main Street Campaign …
[Read more...] about Three Simple Ways to Sustain a Campaign
Sunday’s red carpet at the Golden Globe Awards showcased much more than a typical Spring Collection. A group of wonderfully talented social justice advocates – Tarana Burke, Rosa Clemente, Saru Jayaraman, Marai Larasi, Calina Lawrence, Ai-jen Poo and Monica Ramírez, along …
It’s the most wonderful time of the year. The holidays are in full swing, and if you are like me you love the smell of pine in the air. Evergreens are our favorite trees at the LightBox Collaborative, because no matter when, you know what you are getting with an evergreen, and …
If you work in the communications field long enough, you'll end up doing a lot of ghost writing. Be it blog posts, social media status updates, press statements, or speeches, you will be expected to put words in someone else's mouth on a regular basis. Ghostwriting means you’re …
Over the past few years, I’ve had the chance to lead research on what motivates people to give to nonprofit organizations and social causes. I’ve tested variations of fundraising appeals in countless focus groups. And I’ve applied what I’ve learned in research settings and used …
[Read more...] about Building a Better Fundraising Letter: 7 Practical Tips
