It’s an all-too-familiar scenario for communications directors in nonprofits everywhere: a colleague walks into your office and says, “I need a press release/web site/viral social media campaign!” While it can be frustrating to be asked to jump in on tactics at the last …
strategic clarity
Take Charge of Your Editorial Process as Air Traffic Control
How can nonprofits and philanthropies keep their content production flying smoothly? How can organizations more effectively run their own communications channels and create amazing content? At the recent 2013 NTEN Nonprofit Technology Conference (NTC), I spoke to attendees …
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Build Your Airport: Content Strategy to Help Your Content Take Flight
Later this week, I'll be talking with attendees at the 2013 NTEN Nonprofit Technology Conference (NTC) about techniques that nonprofits can use to help their content take flight. During the session, "Air Traffic Control: How to Guide Your Content from Ideation, to Creation, to …
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