Here at LightBox, we usually argue that media is not an audience – they’re a conduit to reach your audience. Generally, the people who can help make the change you’re seeking are the focus of your communications efforts, and earning media coverage is but one way you can reach …
media relations
Engagement for Your Cause: Earned Media in the Digital Age
After more than 13 years in media – first as a journalist, and then as a media relations professional—I started noticing how traditional earned media coverage just wasn’t cutting it in the digital age. Last month, I turned my observations into a Ted-style talk at SPIN Academy …
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