It’s the most wonderful time of the year. The holidays are in full swing, and if you are like me you love the smell of pine in the air. Evergreens are our favorite trees at the LightBox Collaborative, because no matter when, you know what you are getting with an evergreen, and …
content strategy
The Strategy of Stories
Published by the Meyer Foundation and the Center for Social Impact Communications at Georgetown, Stories Worth Telling is a guide to strategic and sustainable nonprofit storytelling. Based on research in the nonprofit sector and showcasing a rich variety of nonprofit examples, …
This Day in History: Should You Launch Your Campaign Today?
Tomorrow marks the one year anniversary of the Boston Marathon Bombing, and news outlets across the country will carry tributes and survivors' stories. But what if your organization had planned to launch a new campaign tomorrow or hold a press conference releasing the findings of …
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Become Your Own Publishing Powerhouse with LightBox Collaborative’s 2014 Editorial Calendar
The 2014 LightBox Collaborative Editorial Calendar has arrived! When we first launched our Editorial Calendar four years ago we had no idea it would become so popular. Since its release in 2011, our free content scheduling tool has been downloaded and embraced by hundreds of …
Take Charge of Your Editorial Process as Air Traffic Control
How can nonprofits and philanthropies keep their content production flying smoothly? How can organizations more effectively run their own communications channels and create amazing content? At the recent 2013 NTEN Nonprofit Technology Conference (NTC), I spoke to attendees …
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