As I watched the DJ at a friend’s wedding change the music to get everyone out of their seats and dancing, I couldn’t help thinking about how strategic communicators and good DJs think in similar ways. Our colleague Beth Kanter describes social media strategy as a dance floor …
2012 Editorial Calendar
Reflecting on the #12NTC Nonprofit Technology Conference
Holly and I hadn't even left NTEN's Nonprofit Technology Conference (NTC) last week before we were thinking about the implications of all we'd seen and heard for our favorite do-gooders. It's hard to sum up three packed days of learning, but these were the standouts for …
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It’s No Joke: Leveraging April Fools’ Day for Your Cause
It's been at least a couple decades since I played an April Fools joke, but this week I've been getting inspired. Maybe it's because I have a 7-year-old who is surely gearing up to play her own jokes on me. Or maybe it's because, as we note in the LightBox editorial calendar, …
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Do Your Fundraisers and Program Staff Speak with One Voice?
The re-emergence of Newt Gingrich takes me back to his earlier heyday in 1994. That’s when he took out his Contract On America. (OK, he called it the Contract With America, but “on” is so much more accurate in so many ways.) While it largely failed to make policy changes, it did …
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“Communications Staff or a Staff That Communicates?”
This quote from Rick Moyers at Meyer Foundation captures the key question that many nonprofit leaders are asking in today’s multi-platformed world. Media and communications opportunities seem to change almost daily. Is your organization’s staff keeping up? Many organizations …
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