Recently the organizers of the Netroots Nation conference asked me to share the story of how I won the most important campaign of my whole life. (Ok, what they really asked me to do was lead a workshop on how to develop a theory of change, but I told this story anyway.)
For years, I wanted a dog. But my landlord forbade it, and given how much I travel my husband wasn’t too keen on the idea either… But I was resolved, so I set about launching a campaign to Get. A. Dog.
You can learn how I did it, and follow the inner workings of my campaign strategy on SlideShare here.
Spoiler alert: the campaign was an epic win.
(Email readers can connect to the SlideShare via our blog.)
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Holly Minch is LightBox’s founder and celebrates Jackson Dog as an Epic Win.