As this video of my Netroots Nation 2013 plenary session shows, there are things we can do to ensure our messages work:
- Engage the base
- Persuade the middle
- Alienate the opposition
This requires we cease to concern ourselves about “where people are” and focus on where they’re capable of going. And then craft messages that help lead them to that destination. Take a look and comment with your own examples of successful messaging.
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Anat Shenker-Osorio combines attentive language research with practical communication savvy to offer advice on how to make yourself heard, believed and understood. She’s a communications consultant and the author of Don’t Buy It: The Trouble with Talking Nonsense About the Economy. She is also a regular speaker at the SPIN Academy and looks forward to meeting this year’s class of progressive communicators.