Applications for the 13th annual SPIN Academy are now open! The SPIN Academy is a four-day residential communications training retreat for nonprofit leaders. This year’s event will take place August 23 – 26 in Petaluma, California.

Once again, the LightBox Collaborative team and other nonprofit communications experts — led by Holly Minch and myself — will share their skills and experience with SPIN Academy participants through highly interactive workshops and individual coaching sessions.

At last year’s Academy, the very talented multi-media producer Chris Jordan created a short video to show what the SPIN Academy training retreat is all about.

(RSS readers, watch the video here.)

The SPIN Academy has always been a special place where learning about strategic communications, storytelling and message development is combined with workshops like Op Ed writing, spokesperson skills, social media, and other tactical skills that progressive communicators need to change hearts and minds on their issues. The SPIN Academy continues to grow and change along with its participants and the shifting media environment. This year’s event is expanding into new areas like branding, brand messages, and internal communications.

If you or someone you know could benefit from the skills we teach at the SPIN Academy and would like to join a growing cohort of nonprofit communications professionals, applications are open through Friday, June 17.

▸ Learn more about the SPIN Academy and apply today!

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HeathHeath Wickline is a raconteur at LightBox Collaborative. He is looking forward to training more progressive communicators at SPIN Academy 2011.