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Recently, I guest blogged over at Blue Avocado, a practical and readable online magazine for nonprofits.

The post, “Stick with old media: Not cool but it works” shares three reasons why, in the age of social media, traditional media is still worth pursuing. It also includes a couple of handy tips on how to get the coverage in those old, but still valuable, dinosaurs.

Check out the stick with old media post. While you’re there, join the lively comment conversation and learn even more from the good advice being shared therein.
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Holly Minch is LightBox Collaborative’s chief engineer and founder. She reads Blue Avocado every week.