Case Story: Strong Families Initiative

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Led by Forward Together, the Strong Families Initiative is a ten-year effort to ensure that all families have the rights, recognition and respect they deserve. The initiative’s constituency is “the four out of five people in the United States who

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Posted in *Impact, Case Story, client story, social media, Uncategorized

More Than the Perfect Pitch: Connecting with the Right Reporter…Mad Lib-Style

We’ve heard it before: The death of traditional media has been greatly exaggerated. Ask nonprofit professionals how they connect with their members and audiences, and they will tell you it’s through email, Facebook, Twitter, even Pinterest. If you dig a

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Posted in public relations

Creative Disruption: Case Story

Cover - Creative Disruption

In 2010, a diverse group of nonprofit and philanthropic partners came together to examine how sabbaticals affect nonprofit organizations and their leaders. The resulting study, Creative Disruption: Sabbaticals for Capacity Building and Leadership Development in the Nonprofit Sector, clearly articulated how

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Posted in *Impact, *Insight, Case Story, client story, lessons

Big Shots and Big Ideas: Could a Celebrity Connection Advance Your Cause?

62nd Venice Film Festival - Opening Gala & Seven Swords Premiere

Celebrities, superstars and pop culture icons. Whatever we call them, they are the big shots that make headlines and whose names we know even when we’ve only seen them on TV. And as Jodi Foster’s recent “coming out” at the

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Posted in *Inspiration, lessons, marketing, public relations, social media, strategic communications, Uncategorized

Unlikely Victory – Inland Congregations United for Change

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For an even more in-depth look at what we do, we offer a case study of our partnership with a PICO California affiliate. This is the story of how Inland Congregations United for Change won an unlikely victory for immigrant

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Posted in *Impact, Case Story, client story, messaging, Uncategorized

Without Resolve, Resolutions Are Just Wishful Thinking

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Today many are thinking about resolutions – those promises we make to others and ourselves for better habits, better health, and better relationships in the year ahead. But more important is resolve. The unwavering commitment to purpose that drives us

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Giving When It Does the Most Good

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As a consultant to nonprofits, I’m on more than my fair share of end-of-year appeal lists. Just yesterday, I opened envelopes from an organization working for economic justice, one busy fighting for the rights of immigrants, and two others busy

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Posted in client story, Uncategorized

Set Your Communications Agenda with LightBox Collaborative’s 2013 Editorial Calendar

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The LightBox Collaborative 2013 Editorial Calendar is here! Three years ago, we released our first editorial calendar with the hopes that our fellow nonprofit communicators would be inspired to think of new and interesting ways to get their message out,

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Posted in *Impact, public relations, social media, strategic communications

Giving Thanks All Year Long

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Thanksgiving is here again, and in addition to making my grocery list, I’m making a list of organizations and causes that I’m committing to expressing my gratitude for all year long. One of the best perks of our work here

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Posted in *Inspiration

Endorsing an Idea, the Right to Vote

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A long time ago-well, 2006, which certainly feels like a long time ago-Holly and I helped our colleagues at the Opportunity Agenda with an early articulation of their “Opportunity Frame” by creating a communications toolkit for them. One of my

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Posted in Uncategorized
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