Interdependence Day – Better Together


At this time each year, many across our nation celebrate the ideal of independence. Some of us celebrate the independence of our country, while others celebrate more personal expressions of autonomy and liberty. (Personally, I take great delight in marking

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Case Story: Family Equality Council


Nonprofits and foundations make a difference not just through what they do. They also make a difference with what they say. Is your organization using its credibility on behalf of your community? Here’s how one national nonprofit stepped up to

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Posted in Case Story, client story, messaging, Uncategorized

SPIN Academy Alumni – Where Are They Now?


Our friends at the SPIN Academy are celebrating their 15th Anniversary by celebrating those closest to them – their alumni! We at LightBox Collaborative are happy to share with you some of their featured alumni and a way you can

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Posted in *Impact, leadership, strategic communications, Uncategorized

The Art of Meaningful Video Stories


Making a video can be one of the cheapest and easiest ways you can increase your exposure. That being said, creating a video can be daunting and seemingly complex; so here are a few things to think about that make

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Posted in storytelling, Uncategorized

SPIN Academy turns 15 – Applications Now Open


When I helped start the SPIN Academy fifteen years ago, we had a heckuva time convincing folks that they should set aside three days in the woods to talk about nonprofit communications. It just wasn’t a topic on folks’ radar

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Posted in *Impact, leadership, messaging, social media, storytelling, strategic communications, Uncategorized

Take Charge of Your Editorial Process as Air Traffic Control


How can nonprofits and philanthropies keep their content production flying smoothly? How can organizations more effectively run their own communications channels and create amazing content? At the recent 2013 NTEN Nonprofit Technology Conference (NTC), I spoke to attendees about ways

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Posted in *Illumination, lessons, social media, strategic communications

Build Your Airport: Content Strategy to Help Your Content Take Flight


Later this week, I’ll be talking with attendees at the 2013 NTEN Nonprofit Technology Conference (NTC) about techniques that nonprofits can use to help their content take flight. During the session, “Air Traffic Control: How to Guide Your Content from

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Posted in strategic communications

Big Shots and Big Ideas Part Two: Making the Connection


You’ve done your homework, thought though a solid strategy and have determined that making a celebrity connection is right for your cause. So now how do you make it happen? Here are a few tips to guide you through making

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Posted in public relations, social media, Uncategorized

Case Story: Strong Families Initiative


Led by Forward Together, the Strong Families Initiative is a ten-year effort to ensure that all families have the rights, recognition and respect they deserve. The initiative’s constituency is “the four out of five people in the United States who

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Posted in *Impact, Case Story, client story, social media, Uncategorized

More Than the Perfect Pitch: Connecting with the Right Reporter…Mad Lib-Style

We’ve heard it before: The death of traditional media has been greatly exaggerated. Ask nonprofit professionals how they connect with their members and audiences, and they will tell you it’s through email, Facebook, Twitter, even Pinterest. If you dig a

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Posted in public relations