Do tools make the presentation?

LightBox Collaborative is hosting a series of skills-building workshops at CompassPoint to shed light on communications topics for nonprofits throughout the Bay Area. Our next session,

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Posted in *Insight, storytelling

Getting press we love for a client we love

LightBox Collaborative is proud to have supported the team at the 3rd Street Youth Center and Clinic in their effort to generate some media attention. We worked with them to generate lists and press materials, prepare spokespeople, and coached them

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Posted in *Impact, Case Story, strategic communications

Partnerships to make your team shine: Haas, Jr. Fund

At LightBox Collaborative, we love to share the stories of our work and demonstrate the impact we help our clients create. And we’re always pleasantly surprised when someone takes the time to write a case study about our work for

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Posted in *Impact, Case Story, client story

How to identify social media influencers

LightBox Collaborative is hosting a series of skills-building workshops at CompassPoint to shed light on communications topics for nonprofits throughout the Bay Area. Our next session, Social Media and More: Communications for Engagement (also the subject of this post) on

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Posted in *Illumination, social media

Applying the 3 A’s of awesome to nonprofit communications

A few gnarly bumps in Neil Pasricha’s life drove him to find a way to focus on the positive. So he started 1000awesomethings.com to remind himself of the simple universal little pleasures in life. While watching a TedX talk by

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Posted in *Illumination, strategic communications

Why are questions so important for social media?

The provocative question, “What would you do with three months off?,” was at the center of our strategy to gain visibility for and generate conversation about Creative Disruption. Creative Disruption centered on sabbaticals as tool for nonprofit leadership development and

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Posted in *Insight, social media

Time is the new money

It used to be that nonprofits’ resources were limited mostly by what they could afford. But now, nonprofits are faced with a new challenge: find the time and manpower to use (and learn to use) the many low- to no-cost

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Posted in *Insight, lessons

Guest blog post on Blue Avocado: Stick with old media

Recently, I guest blogged over at Blue Avocado, a practical and readable online magazine for nonprofits. The post, “Stick with old media: Not cool but it works” shares three reasons why, in the age of social media, traditional media is

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Posted in *Inspiration, strategic communications

Storytelling for success

LightBox Collaborative is hosting a series of skills-building workshops at CompassPoint to shed light on communications topics for nonprofits throughout the Bay Area. Our next session, Storytelling for Success (also the subject of this post) is coming up on January

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Posted in *Illumination, storytelling

Resolve to be your own publisher – using our 2011 Editorial Calendar

Editorial calendars are tried and true tools used by media professionals in both the for-profit and do-gooder worlds. Tying an organization’s work to what’s happening in the world—be it a holiday, a legislative battle on Capitol Hill, or something more

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Posted in *Insight, strategic communications
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