News Flash: Refugee Stories Have Happy Endings

Americans have a lot of sympathy for the refugee experience. Just the word “refugee” conjures images in our head of crowded camps and sad eyed children. But are those images accurate? And more importantly, are they helpful? The truth is,

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Posted in *Intention, Case Story, client story, messaging, public relations, strategic communications, Uncategorized

Engage the Supporters You Already Have: Who’s your low-hanging fruit?

Most of the organizations at which I’ve been an employee have been somewhat obsessed with reaching new audiences. The goals probably sound familiar: grow our lists; get new subscribers; connect with more people. The quest for increasing numbers can consume

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Posted in lessons

All Hail the Chief Storyteller!

There’s an intriguing trend on the horizon: an increasing number of organizations are recognizing and elevating the importance of storytelling by codifying it into a leadership role. More and more groups are installing a Chief Storyteller. Examples abound: I temporarily

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Posted in storytelling, Uncategorized

Storytelling, Rebranding, and the Google Impact Challenge: Q and A with SPIN Academy Alum Mission Asset Fund

Applications for SPIN Academy 16 open today! SPIN alumni return to their organizations with new skills, exciting ideas, and a network of fellow change makers. SPIN alum Tara Robinson, Chief Development Officer, Mission Asset Fund fills us in on how

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Posted in *Impact, *Inspiration, lessons, storytelling, Uncategorized

The Mission Manifesto: A bold statement of beliefs for your organization

I have a confession: I love mission-driven organizations, but I really hate their mission statements. How did the bold declaration of “We’re on a mission to change things!” wilt into the mess of weasel words and passive voice found in

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Posted in *Intention, leadership, messaging

The LightBox Collaborative Manifesto

LightBox Collaborative is a networked consultancy holding good ideas up to the light. Because we work together in nontraditional ways, we’re often asked questions about how and why we work together differently. Below you’ll find our manifesto, drawn from the

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Posted in *Inspiration, *Intention, leadership, origins

Movement Building via… Your Closet?

Earlier this year, Peers.org asked LightBox to help design a campaign that would showcase and celebrate the power of sharing. Since we believe that fun is the best way to draw folks into your campaign, we brainstormed ideas that would demonstrate what the

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Posted in *Impact, *Inspiration, Case Story, client story

This Day in History: Should You Launch Your Campaign Today?

Tomorrow marks the one year anniversary of the Boston Marathon Bombing, and news outlets across the country will carry tributes and survivors’ stories. But what if your organization had planned to launch a new campaign tomorrow or hold a press

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Posted in public relations, social media, strategic communications

Strategy Fit for a Fool

On April 1st a few years ago, I skillfully convinced a friend that she’d been selected to audition for Dancing with the Stars. I drafted a fake email chain that included the date, time and location of her audition along with contact info for

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Posted in marketing, public relations

Sustaining the Fun

Recently I wrote about the power of play to accomplish our goals. It’s the way we roll at LightBox Collaborative, and I figured it would work in my personal life too. In my case, the goal was to live a

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Posted in *Insight, *Intention
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