Vote for Us! Navigating the Ballot for the Future of Families

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This is the most expensive election in history, and the vast majority of that spending is on communications. Endless television ads, overflowing mailboxes and phone calls from robots are all results of efforts to influence your vote.  But even with

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Posted in *Impact, client story, Uncategorized

How to Change Hearts and Minds? Road Trip!

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We’ve been doing lots of thinking about the power of conversations as means to create lasting social change. In partnership with the Evelyn and Walter Haas, Jr. Fund and the Breakthrough Conversations Project, we’ve engaged in rigorous research and testing

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Posted in *Impact, *Inspiration, client story, Uncategorized

Video Training: Managing Social Media

Feel like managing social media for your organization is like drinking from a firehose? This third video training in our series offers some strategies and tools for efficiently managing the variety and volume of social media. For example, using smart

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Posted in *Illumination, social media, Uncategorized

Go Back to School on LinkedIn: 5 Tips to Refresh Your LinkedIn Profile

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So maybe you sent your youngster off with a new backpack and a thermos. Maybe you shipped your college student off with a few huge suitcases. For you, however, it’s time to get back to the matter at hand –

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Posted in social media, Uncategorized

Back to School, Back to the Voting Booth

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It’s back to school time, and if you believe the ads, that means shopping. Backpacks, school supplies, clothes and uniforms, lunch boxes, textbooks; the list goes on and on.  No matter what your shopping list looks like, it’s clear that

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Posted in *Impact, Uncategorized

Video Training: The Big Picture of Social Media Strategy

Need help seeing the big picture of social media? We at LightBox Collaborative have developed a communications training series that aims to put you on the path to powerful strategic communications. Our first training focused on developing a Communications GAME

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Posted in *Illumination, strategic communications

Be a Better Idea DJ

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As I watched the DJ at a friend’s wedding change the music to get everyone out of their seats and dancing, I couldn’t help thinking about how strategic communicators and good DJs think in similar ways. Our colleague Beth Kanter

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Posted in *Insight, social media, Uncategorized

An Open Letter to Chris Guillebeau

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Thank you, Chris Guillebeau. At your urging, I started the LightBox Collaborative from my living room. You didn’t know you were coaxing me along at every step of the way, but you were. I never, ever would have started this

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Posted in *Inspiration

ROA is the new ROI

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“Send your butt to a friend… It could save some someone’s life.” With this opening line, the Colorectal Cancer Association of Canada has transformed the way people get information about colon cancer. http://www.getyourbuttseen.ca takes you step by step through photocopying

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Posted in *Impact, social media, Uncategorized

Thinking Like a Communicator: SPIN Academy Alumni

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I might have spoken my first opinions as a toddler and written my first press release as a 14-year old, but I didn’t become a communicator, with all of the skill and savvy that word represents, until I attended the

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Posted in *Inspiration, lessons, messaging, storytelling, Uncategorized
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