The SPIN Academy Turns Fourteen

SPIN Academy

If you’ve ever been to the SPIN Academy, the scene to the right probably looks familiar. Taken by Chris Jordan, it features copious amounts of Northern California sunshine filtered through green leaves, the seats around the fire pit at Walker Creek

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The Goldilocks Principle

logo 100 dollar start up

While “The Lean Start Up” was making a splash in Silicon Valley, Chris Guillebeau was quietly chronicling another new movement from Portland OR… and Austin, TX … and Nauru, South Pacific. Chris is an unconventional entrepreneur, and he makes it

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Mama’s Day Our Way Offers E-cards for ALL Kinds of Mothers

mother and child

3 out of 4 U.S. households are not heterosexual married couples with kids, but you wouldn’t know it from the greeting card aisle… It’s May, which means everywhere you look you’ll see spring-colored, floral reminders that Mother’s Day is coming,

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These Days Everyone Can Be a Communicator…But Is That Enough?

strategy informs social media tactics

These days, everyone is a communicator. After all, how hard is it to send a tweet, post to a blog, or even shoot and upload a video? Many people in charge of foundation and nonprofit communications have taken advantage of

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I Love Taxes!


It’s almost an American ritual to complain about taxes as we rush to the post office to file before the deadline. That old saw about “death and taxes” will be repeated ad infinitum. But not me. This year, I’ll be

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Reflecting on the #12NTC Nonprofit Technology Conference


Holly and I hadn’t even left NTEN’s Nonprofit Technology Conference (NTC) last week before we were thinking about the implications of all we’d seen and heard for our favorite do-gooders. It’s hard to sum up three packed days of learning,

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Posted in *Insight, *Inspiration, lessons, social media

It’s No Joke: Leveraging April Fools’ Day for Your Cause


It’s been at least a couple decades since I played an April Fools joke, but this week I’ve been getting inspired. Maybe it’s because I have a 7-year-old who is surely gearing up to play her own jokes on me.

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Posted in *Illumination, strategic communications

Three Lessons from a Successful Crowdfunding Campaign


Now that Holly has convinced you that you should be thinking about an ad campaign for your good cause, you’re probably asking yourself: How do I do it? To follow up on her recent post, I wanted to share some

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Could a Free Ad Campaign Amplify Your Cause?

advertising billboard

Tired of the daily barrage of advertising trying to sell you things you don’t need? Especially when nonprofits and their important causes rarely have the budget to benefit from smart, well-placed ads? Now, through the magic of crowdfunding and clicktivism,

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Turning ‘Like’ into Love: Social Media is Emotional Media


In one minute, there are 98,000 tweets, 695,000 Facebook updates, and two days worth of YouTube videos uploaded. Amidst this media saturation, studies suggest that you have less than 10 seconds to grab the attention of your audience. As a

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