Be a Better Idea DJ


As I watched the DJ at a friend’s wedding change the music to get everyone out of their seats and dancing, I couldn’t help thinking about how strategic communicators and good DJs think in similar ways. Our colleague Beth Kanter

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Posted in *Insight, social media, Uncategorized

An Open Letter to Chris Guillebeau


Thank you, Chris Guillebeau. At your urging, I started the LightBox Collaborative from my living room. You didn’t know you were coaxing me along at every step of the way, but you were. I never, ever would have started this

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Posted in *Inspiration

ROA is the new ROI


“Send your butt to a friend… It could save some someone’s life.” With this opening line, the Colorectal Cancer Association of Canada has transformed the way people get information about colon cancer. takes you step by step through photocopying

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Thinking Like a Communicator: SPIN Academy Alumni


I might have spoken my first opinions as a toddler and written my first press release as a 14-year old, but I didn’t become a communicator, with all of the skill and savvy that word represents, until I attended the

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Top 7 Inspirational Moments from Netroots Nation


We heard it called “the college reunion I never had” and that accurately describes an incredible few days in Providence, Rhode Island where thousands of committed progressive organizers, activists and of course bloggers, came together for Netroots Nation 2012. Holly

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Posted in *Illumination, *Inspiration, lessons, social media, storytelling, Uncategorized

The SPIN Academy Turns Fourteen

SPIN Academy

If you’ve ever been to the SPIN Academy, the scene to the right probably looks familiar. Taken by Chris Jordan, it features copious amounts of Northern California sunshine filtered through green leaves, the seats around the fire pit at Walker Creek

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The Goldilocks Principle

logo 100 dollar start up

While “The Lean Start Up” was making a splash in Silicon Valley, Chris Guillebeau was quietly chronicling another new movement from Portland OR… and Austin, TX … and Nauru, South Pacific. Chris is an unconventional entrepreneur, and he makes it

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Mama’s Day Our Way Offers E-cards for ALL Kinds of Mothers

mother and child

3 out of 4 U.S. households are not heterosexual married couples with kids, but you wouldn’t know it from the greeting card aisle… It’s May, which means everywhere you look you’ll see spring-colored, floral reminders that Mother’s Day is coming,

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Posted in *Inspiration, Case Story, client story, Uncategorized

These Days Everyone Can Be a Communicator…But Is That Enough?

strategy informs social media tactics

These days, everyone is a communicator. After all, how hard is it to send a tweet, post to a blog, or even shoot and upload a video? Many people in charge of foundation and nonprofit communications have taken advantage of

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I Love Taxes!


It’s almost an American ritual to complain about taxes as we rush to the post office to file before the deadline. That old saw about “death and taxes” will be repeated ad infinitum. But not me. This year, I’ll be

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