All Hail the Chief Storyteller!

There’s an intriguing trend on the horizon: an increasing number of organizations are recognizing and elevating the importance of storytelling by codifying it into a leadership role. More and more groups are installing a Chief Storyteller. Examples abound: I temporarily

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Posted in storytelling, Uncategorized

Storytelling, Rebranding, and the Google Impact Challenge: Q and A with SPIN Academy Alum Mission Asset Fund

Applications for SPIN Academy 16 open today! SPIN alumni return to their organizations with new skills, exciting ideas, and a network of fellow change makers. SPIN alum Tara Robinson, Chief Development Officer, Mission Asset Fund fills us in on how

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Posted in *Impact, *Inspiration, lessons, storytelling, Uncategorized

The Mission Manifesto: A bold statement of beliefs for your organization

I have a confession: I love mission-driven organizations, but I really hate their mission statements. How did the bold declaration of “We’re on a mission to change things!” wilt into the mess of weasel words and passive voice found in

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Posted in *Intention, leadership, messaging

The LightBox Collaborative Manifesto

LightBox Collaborative is a networked consultancy holding good ideas up to the light. Because we work together in nontraditional ways, we’re often asked questions about how and why we work together differently. Below you’ll find our manifesto, drawn from the

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Posted in *Inspiration, *Intention, leadership, origins

Movement Building via… Your Closet?

Earlier this year, asked LightBox to help design a campaign that would showcase and celebrate the power of sharing. Since we believe that fun is the best way to draw folks into your campaign, we brainstormed ideas that would demonstrate what the

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Posted in *Impact, *Inspiration, Case Story, client story

This Day in History: Should You Launch Your Campaign Today?

Tomorrow marks the one year anniversary of the Boston Marathon Bombing, and news outlets across the country will carry tributes and survivors’ stories. But what if your organization had planned to launch a new campaign tomorrow or hold a press

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Posted in public relations, social media, strategic communications

Strategy Fit for a Fool

On April 1st a few years ago, I skillfully convinced a friend that she’d been selected to audition for Dancing with the Stars. I drafted a fake email chain that included the date, time and location of her audition along with contact info for

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Posted in marketing, public relations

Sustaining the Fun

Recently I wrote about the power of play to accomplish our goals. It’s the way we roll at LightBox Collaborative, and I figured it would work in my personal life too. In my case, the goal was to live a

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Posted in *Insight, *Intention

Fun Can Help You Get the Job Done

At LightBox Collaborative we like to have fun, with a purpose. Our games-based facilitation helps clients think differently about their goals. And we counsel clients that the fun doesn’t have to stop once the strategy’s been formed—play can be a

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Posted in *Insight, Uncategorized

Your Solution to Capacity Challenges: Strategy!

In our work with organizations almost every leader tells us that their primary challenge is capacity. They say something along the lines of, “we have so many ideas and so much opportunity, but we just don’t have the staff and

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Posted in *Insight, *Inspiration, *Intention, Case Story, lessons