SPIN Academy turns 15 – Applications Now Open


When I helped start the SPIN Academy fifteen years ago, we had a heckuva time convincing folks that they should set aside three days in the woods to talk about nonprofit communications. It just wasn’t a topic on folks’ radar

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Posted in *Impact, leadership, messaging, social media, storytelling, strategic communications, Uncategorized

Take Charge of Your Editorial Process as Air Traffic Control


How can nonprofits and philanthropies keep their content production flying smoothly? How can organizations more effectively run their own communications channels and create amazing content? At the recent 2013 NTEN Nonprofit Technology Conference (NTC), I spoke to attendees about ways

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Posted in *Illumination, lessons, social media, strategic communications

Build Your Airport: Content Strategy to Help Your Content Take Flight


Later this week, I’ll be talking with attendees at the 2013 NTEN Nonprofit Technology Conference (NTC) about techniques that nonprofits can use to help their content take flight. During the session, “Air Traffic Control: How to Guide Your Content from

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Posted in strategic communications

Big Shots and Big Ideas Part Two: Making the Connection


You’ve done your homework, thought though a solid strategy and have determined that making a celebrity connection is right for your cause. So now how do you make it happen? Here are a few tips to guide you through making

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Posted in public relations, social media, Uncategorized

Case Story: Strong Families Initiative


Led by Forward Together, the Strong Families Initiative is a ten-year effort to ensure that all families have the rights, recognition and respect they deserve. The initiative’s constituency is “the four out of five people in the United States who

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Posted in *Impact, Case Story, client story, social media, Uncategorized

More Than the Perfect Pitch: Connecting with the Right Reporter…Mad Lib-Style

We’ve heard it before: The death of traditional media has been greatly exaggerated. Ask nonprofit professionals how they connect with their members and audiences, and they will tell you it’s through email, Facebook, Twitter, even Pinterest. If you dig a

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Posted in public relations

Creative Disruption: Case Story

Cover - Creative Disruption

In 2010, a diverse group of nonprofit and philanthropic partners came together to examine how sabbaticals affect nonprofit organizations and their leaders. The resulting study, Creative Disruption: Sabbaticals for Capacity Building and Leadership Development in the Nonprofit Sector, clearly articulated how

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Posted in *Impact, *Insight, Case Story, client story, lessons

Big Shots and Big Ideas: Could a Celebrity Connection Advance Your Cause?

62nd Venice Film Festival - Opening Gala & Seven Swords Premiere

Celebrities, superstars and pop culture icons. Whatever we call them, they are the big shots that make headlines and whose names we know even when we’ve only seen them on TV. And as Jodi Foster’s recent “coming out” at the

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Posted in *Inspiration, lessons, marketing, public relations, social media, strategic communications, Uncategorized

Unlikely Victory – Inland Congregations United for Change


For an even more in-depth look at what we do, we offer a case study of our partnership with a PICO California affiliate. This is the story of how Inland Congregations United for Change won an unlikely victory for immigrant

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Posted in *Impact, Case Story, client story, messaging, Uncategorized

Without Resolve, Resolutions Are Just Wishful Thinking


Today many are thinking about resolutions – those promises we make to others and ourselves for better habits, better health, and better relationships in the year ahead. But more important is resolve. The unwavering commitment to purpose that drives us

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