How To Get the Stories You Need: Story Collection Tools for Nonprofit Organizations

In recent posts, we’ve discussed what makes a good story, and how to decide which stories to tell. The next step is to find the right stories and collect them in an efficient manner. Your supporters and constituents have inspiring

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If You Write it Will they Come? (The Answer is No)

The Intersection of Earned Media and Content Marketing from Holly Potter Everyone is talking about the power of a great story. Communicators everywhere are transforming into storytellers. Yet, what good is a story that isn’t read? A story is not

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Let Me Tell You a Story: Storytelling Methods for Nonprofit Organizations

Now that you know what makes a good story, how do you know which stories to tell? When it comes to framing political issues, the best storyteller wins. If we personally don’t have experience with an issue, personal stories from

Posted in *Inspiration, storytelling

What’s Your Story?

Storytelling Models, Methods and Tools Storytelling, it seems, is the latest communications craze to hit the non-profit world. All of a sudden, words we haven’t heard since Lit 101 are being bandied about at board meetings, on philanthropy blogs, and

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SPIN Academy South: Reframing the Immigrant Rights Conversation

The LightBox Collaborative team is in Georgia this week, leading communications trainings as part of the 2014 SPIN Academy South. Organizations working for immigrant rights and their allies in the Southeastern United States are participating in this four-day, invitation-only residential

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Posted in messaging, public relations, storytelling, strategic communications, Uncategorized

News Flash: Refugee Stories Have Happy Endings

Americans have a lot of sympathy for the refugee experience. Just the word “refugee” conjures images in our head of crowded camps and sad eyed children. But are those images accurate? And more importantly, are they helpful? The truth is,

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Posted in *Intention, Case Story, client story, messaging, public relations, strategic communications, Uncategorized

Engage the Supporters You Already Have: Who’s your low-hanging fruit?

Most of the organizations at which I’ve been an employee have been somewhat obsessed with reaching new audiences. The goals probably sound familiar: grow our lists; get new subscribers; connect with more people. The quest for increasing numbers can consume

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All Hail the Chief Storyteller!

There’s an intriguing trend on the horizon: an increasing number of organizations are recognizing and elevating the importance of storytelling by codifying it into a leadership role. More and more groups are installing a Chief Storyteller. Examples abound: I temporarily

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Storytelling, Rebranding, and the Google Impact Challenge: Q and A with SPIN Academy Alum Mission Asset Fund

Applications for SPIN Academy 16 open today! SPIN alumni return to their organizations with new skills, exciting ideas, and a network of fellow change makers. SPIN alum Tara Robinson, Chief Development Officer, Mission Asset Fund fills us in on how

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Posted in *Impact, *Inspiration, lessons, storytelling, Uncategorized

The Mission Manifesto: A bold statement of beliefs for your organization

I have a confession: I love mission-driven organizations, but I really hate their mission statements. How did the bold declaration of “We’re on a mission to change things!” wilt into the mess of weasel words and passive voice found in

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Posted in *Intention, leadership, messaging