Set Your Communications Agenda with LightBox Collaborative’s 2013 Editorial Calendar


The LightBox Collaborative 2013 Editorial Calendar is here! Three years ago, we released our first editorial calendar with the hopes that our fellow nonprofit communicators would be inspired to think of new and interesting ways to get their message out,

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Posted in *Impact, public relations, social media, strategic communications

Giving Thanks All Year Long


Thanksgiving is here again, and in addition to making my grocery list, I’m making a list of organizations and causes that I’m committing to expressing my gratitude for all year long. One of the best perks of our work here

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Posted in *Inspiration

Endorsing an Idea, the Right to Vote


A long time ago-well, 2006, which certainly feels like a long time ago-Holly and I helped our colleagues at the Opportunity Agenda with an early articulation of their “Opportunity Frame” by creating a communications toolkit for them. One of my

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Posted in Uncategorized

Vote for Us! Navigating the Ballot for the Future of Families


This is the most expensive election in history, and the vast majority of that spending is on communications. Endless television ads, overflowing mailboxes and phone calls from robots are all results of efforts to influence your vote.  But even with

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Posted in *Impact, client story, Uncategorized

How to Change Hearts and Minds? Road Trip!

road trip

We’ve been doing lots of thinking about the power of conversations as means to create lasting social change. In partnership with the Evelyn and Walter Haas, Jr. Fund and the Breakthrough Conversations Project, we’ve engaged in rigorous research and testing

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Posted in *Impact, *Inspiration, client story, Uncategorized

Video Training: Managing Social Media

Feel like managing social media for your organization is like drinking from a firehose? This third video training in our series offers some strategies and tools for efficiently managing the variety and volume of social media. For example, using smart

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Posted in *Illumination, social media, Uncategorized

Go Back to School on LinkedIn: 5 Tips to Refresh Your LinkedIn Profile

LinkedIn logo

So maybe you sent your youngster off with a new backpack and a thermos. Maybe you shipped your college student off with a few huge suitcases. For you, however, it’s time to get back to the matter at hand –

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Posted in social media, Uncategorized

Back to School, Back to the Voting Booth

school bus

It’s back to school time, and if you believe the ads, that means shopping. Backpacks, school supplies, clothes and uniforms, lunch boxes, textbooks; the list goes on and on.  No matter what your shopping list looks like, it’s clear that

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Posted in *Impact, Uncategorized

Video Training: The Big Picture of Social Media Strategy

Need help seeing the big picture of social media? We at LightBox Collaborative have developed a communications training series that aims to put you on the path to powerful strategic communications. Our first training focused on developing a Communications GAME

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Posted in *Illumination, strategic communications

Be a Better Idea DJ


As I watched the DJ at a friend’s wedding change the music to get everyone out of their seats and dancing, I couldn’t help thinking about how strategic communicators and good DJs think in similar ways. Our colleague Beth Kanter

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Posted in *Insight, social media, Uncategorized