Blog Archives

SPIN Academy Alumni – Where Are They Now?

karin_wang

Our friends at the SPIN Academy are celebrating their 15th Anniversary by celebrating those closest to them – their alumni! We at LightBox Collaborative are happy to share with you some of their featured alumni and a way you can

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Posted in *Impact, leadership, strategic communications, Uncategorized

SPIN Academy turns 15 – Applications Now Open

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When I helped start the SPIN Academy fifteen years ago, we had a heckuva time convincing folks that they should set aside three days in the woods to talk about nonprofit communications. It just wasn’t a topic on folks’ radar

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Posted in *Impact, leadership, messaging, social media, storytelling, strategic communications, Uncategorized

Take Charge of Your Editorial Process as Air Traffic Control

content-creation-dream

How can nonprofits and philanthropies keep their content production flying smoothly? How can organizations more effectively run their own communications channels and create amazing content? At the recent 2013 NTEN Nonprofit Technology Conference (NTC), I spoke to attendees about ways

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Posted in *Illumination, lessons, social media, strategic communications

Build Your Airport: Content Strategy to Help Your Content Take Flight

Flughafen-by-Ryu-HoYeol-Korean-photographer

Later this week, I’ll be talking with attendees at the 2013 NTEN Nonprofit Technology Conference (NTC) about techniques that nonprofits can use to help their content take flight. During the session, “Air Traffic Control: How to Guide Your Content from

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Posted in strategic communications

Big Shots and Big Ideas: Could a Celebrity Connection Advance Your Cause?

62nd Venice Film Festival - Opening Gala & Seven Swords Premiere

Celebrities, superstars and pop culture icons. Whatever we call them, they are the big shots that make headlines and whose names we know even when we’ve only seen them on TV. And as Jodi Foster’s recent “coming out” at the

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Posted in *Inspiration, lessons, marketing, public relations, social media, strategic communications, Uncategorized

Set Your Communications Agenda with LightBox Collaborative’s 2013 Editorial Calendar

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The LightBox Collaborative 2013 Editorial Calendar is here! Three years ago, we released our first editorial calendar with the hopes that our fellow nonprofit communicators would be inspired to think of new and interesting ways to get their message out,

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Posted in *Impact, public relations, social media, strategic communications

Video Training: The Big Picture of Social Media Strategy

Need help seeing the big picture of social media? We at LightBox Collaborative have developed a communications training series that aims to put you on the path to powerful strategic communications. Our first training focused on developing a Communications GAME

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Posted in *Illumination, strategic communications

The SPIN Academy Turns Fourteen

SPIN Academy

If you’ve ever been to the SPIN Academy, the scene to the right probably looks familiar. Taken by Chris Jordan, it features copious amounts of Northern California sunshine filtered through green leaves, the seats around the fire pit at Walker Creek

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Posted in *Impact, *Insight, *Inspiration, strategic communications, Uncategorized

These Days Everyone Can Be a Communicator…But Is That Enough?

strategy informs social media tactics

These days, everyone is a communicator. After all, how hard is it to send a tweet, post to a blog, or even shoot and upload a video? Many people in charge of foundation and nonprofit communications have taken advantage of

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Posted in *Insight, social media, strategic communications, Uncategorized

It’s No Joke: Leveraging April Fools’ Day for Your Cause

jester

It’s been at least a couple decades since I played an April Fools joke, but this week I’ve been getting inspired. Maybe it’s because I have a 7-year-old who is surely gearing up to play her own jokes on me.

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Posted in *Illumination, strategic communications
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