Blog Archives

News Flash: Refugee Stories Have Happy Endings

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Americans have a lot of sympathy for the refugee experience. Just the word “refugee” conjures images in our head of crowded camps and sad eyed children. But are those images accurate? And more importantly, are they helpful? The truth is,

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Posted in *Intention, client story, messaging, public relations, strategic communications, Uncategorized

This Day in History: Should You Launch Your Campaign Today?

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Tomorrow marks the one year anniversary of the Boston Marathon Bombing, and news outlets across the country will carry tributes and survivors’ stories. But what if your organization had planned to launch a new campaign tomorrow or hold a press

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Posted in public relations, social media, strategic communications

Become Your Own Publishing Powerhouse with LightBox Collaborative’s 2014 Editorial Calendar

Dafine Cholet Calendar

The 2014 LightBox Collaborative Editorial Calendar has arrived! When we first launched our Editorial Calendar four years ago we had no idea it would become so popular. Since its release in 2011, our free content scheduling tool has been downloaded and

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Posted in *Impact, *Inspiration, social media, strategic communications

Think Differently: Why Apple’s Advertising is More Effective Than Your Organization’s Communication Strategy

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Psst! If I told you I’d discovered the secret to making your organization’s messages as effective as Apple’s advertising, would you buy it? Lucky for you I’m not a capitalist. I am going to make the secret available to you

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Posted in *Insight, marketing, messaging, strategic communications

SPIN Academy Alumni – Where Are They Now?

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Our friends at the SPIN Academy are celebrating their 15th Anniversary by celebrating those closest to them – their alumni! We at LightBox Collaborative are happy to share with you some of their featured alumni and a way you can

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Posted in *Impact, leadership, strategic communications, Uncategorized

SPIN Academy turns 15 – Applications Now Open

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When I helped start the SPIN Academy fifteen years ago, we had a heckuva time convincing folks that they should set aside three days in the woods to talk about nonprofit communications. It just wasn’t a topic on folks’ radar

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Posted in *Impact, leadership, messaging, social media, storytelling, strategic communications, Uncategorized

Take Charge of Your Editorial Process as Air Traffic Control

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How can nonprofits and philanthropies keep their content production flying smoothly? How can organizations more effectively run their own communications channels and create amazing content? At the recent 2013 NTEN Nonprofit Technology Conference (NTC), I spoke to attendees about ways

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Posted in *Illumination, lessons, social media, strategic communications

Build Your Airport: Content Strategy to Help Your Content Take Flight

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Later this week, I’ll be talking with attendees at the 2013 NTEN Nonprofit Technology Conference (NTC) about techniques that nonprofits can use to help their content take flight. During the session, “Air Traffic Control: How to Guide Your Content from

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Posted in strategic communications

Big Shots and Big Ideas: Could a Celebrity Connection Advance Your Cause?

62nd Venice Film Festival - Opening Gala & Seven Swords Premiere

Celebrities, superstars and pop culture icons. Whatever we call them, they are the big shots that make headlines and whose names we know even when we’ve only seen them on TV. And as Jodi Foster’s recent “coming out” at the

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Posted in *Inspiration, lessons, marketing, public relations, social media, strategic communications, Uncategorized

Set Your Communications Agenda with LightBox Collaborative’s 2013 Editorial Calendar

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The LightBox Collaborative 2013 Editorial Calendar is here! Three years ago, we released our first editorial calendar with the hopes that our fellow nonprofit communicators would be inspired to think of new and interesting ways to get their message out,

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Posted in *Impact, public relations, social media, strategic communications
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