Blog Archives

What’s Love Got To Do With It?

Defend Equality Love United

To paraphrase Tina Turner, what’s love got to do with our work? Why do we do what we do? Why do we strive to make the world a better place, where people can reach their dreams and live as their

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Posted in *Insight, branding, marketing, messaging, storytelling, strategic communications

The Strategy of Stories

Stories Worth Telling Cover image

Published by the Meyer Foundation and the Center for Social Impact Communications at Georgetown, Stories Worth Telling is a guide to strategic and sustainable nonprofit storytelling. Based on research in the nonprofit sector and showcasing a rich variety of nonprofit

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Posted in lessons, marketing, storytelling, strategic communications

Take Your Holiday Campaigns Up A Notch, Now and Throughout the Year

holiday planning calendar

To help people enjoy a holiday season that’s filled with more fun and less stuff, The Center for a New American Dream runs two main campaigns: Simplify the Holidays, which provides tools and resources to reduce stress and increase personal

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Posted in *Intention, lessons, marketing, strategic communications

Donor Thank You’s with Mission Impact

change begins with gratitude

As we tumble headlong into the year-end fundraising season of annual appeals and holiday gift-giving campaigns, nonprofits are planning and plotting – not just to make the ask, but also to ensure those who heed the call feel recognized and

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Posted in lessons, strategic communications, Uncategorized

Take Charge of Your Communications with LightBox Collaborative’s 2015 Editorial Calendar


LightBox Collaborative is very proud to present our 5th Annual Editorial Calendar. This milestone year reminds us that anniversaries are a great time to reflect on the past and look toward the future. In fact, some of the anniversaries featured

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Posted in *Impact, public relations, social media, strategic communications, Uncategorized

SPIN Academy South: Reframing the Immigrant Rights Conversation

My beautiful picture

The LightBox Collaborative team is in Georgia this week, leading communications trainings as part of the 2014 SPIN Academy South. Organizations working for immigrant rights and their allies in the Southeastern United States are participating in this four-day, invitation-only residential

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Posted in messaging, public relations, storytelling, strategic communications, Uncategorized

News Flash: Refugee Stories Have Happy Endings


Americans have a lot of sympathy for the refugee experience. Just the word “refugee” conjures images in our head of crowded camps and sad eyed children. But are those images accurate? And more importantly, are they helpful? The truth is,

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Posted in *Intention, Case Story, client story, messaging, public relations, strategic communications, Uncategorized

This Day in History: Should You Launch Your Campaign Today?

Tomorrow marks the one year anniversary of the Boston Marathon Bombing, and news outlets across the country will carry tributes and survivors’ stories. But what if your organization had planned to launch a new campaign tomorrow or hold a press

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Posted in public relations, social media, strategic communications

Become Your Own Publishing Powerhouse with LightBox Collaborative’s 2014 Editorial Calendar

Dafine Cholet Calendar

The 2014 LightBox Collaborative Editorial Calendar has arrived! When we first launched our Editorial Calendar four years ago we had no idea it would become so popular. Since its release in 2011, our free content scheduling tool has been downloaded and

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Posted in *Impact, *Inspiration, social media, strategic communications

Think Differently: Why Apple’s Advertising is More Effective Than Your Organization’s Communication Strategy


Psst! If I told you I’d discovered the secret to making your organization’s messages as effective as Apple’s advertising, would you buy it? Lucky for you I’m not a capitalist. I am going to make the secret available to you

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Posted in *Insight, marketing, messaging, strategic communications