Blog Archives

Words Matter; Choose Well with “Say This Not That”


Ever had one of those “wouldn’t it be great if…” moments? An idea that would make life easier, more connected, more fulfilling or fun? Yee Won Chong had one of those moments right about this time last year: wouldn’t it

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Posted in *Insight, *Inspiration, leadership, messaging, strategic communications, Uncategorized

5 Communications Lessons from the Smoking Ban


On Sunday morning, I enjoyed a smoke-free brunch with friends. We didn’t choke down second-hand smoke with our waffles and no one even bothered to ask us if we wanted to sit in the smoking section. Because Sunday marked the 25th

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Posted in *Insight, lessons, messaging, strategic communications

Building Leaders Communicating for Change


This summer, the LightBox Collaborative team is pleased to continue our partnership with the SPIN Academy to teach people working for social change how to use communications to achieve their goals. An event-driven nonprofit, SPIN Academy calls on the LightBox

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Posted in *Inspiration, leadership, lessons, strategic communications

Tortoise + Hare = Strong Strategy for the Great Outdoors

outdoors voice ladybug

You know the story, right? The tortoise moves forward slowly but surely. The hare sprints, stops, gets distracted, sprints again in a new direction, but doesn’t cross the finish line first. I’m here to say that you don’t always have to

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Posted in branding, Case Story, client story, leadership, lessons, marketing, messaging, strategic communications, Uncategorized

SPIN Academy: Storytelling for Movement Building

Astrid on TV

Every year, the SPIN Academy trains emerging activists to use the power of communications for social change. In this post, we follow up with one alum who’s done just that. Do you want to be next? Apply for this summer’s

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Posted in *Impact, *Inspiration, client story, leadership, lessons, public relations, storytelling, strategic communications, Uncategorized

Building Capacity to Sustain Social Movements


LightBox Collaborative was honored to partner with Communities for Public Education Reform (CPER), to help strengthen the work of public education advocates nationwide. Following is an excerpt from a report recently released to summarize the learnings of this innovative funder

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Posted in Case Story, client story, leadership, lessons, strategic communications

Building a Better Fundraising Letter: 7 Practical Tips

fundraising letters

Over the past few years, I’ve had the chance to lead research on what motivates people to give to nonprofit organizations and social causes. I’ve tested variations of fundraising appeals in countless focus groups. And I’ve applied what I’ve learned

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Posted in lessons, marketing, messaging, storytelling, strategic communications

Pop Culture for Social Change


Two recent videos show how the social change sector is starting to better invest and integrate cultural strategies into their organizing and advocacy. In late February, Make It Work released the hilariously and painfully true video #HowWeDoIt starring Adrienne C.

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Posted in *Inspiration, lessons, marketing, messaging, social media, storytelling, strategic communications

What’s your GAME Plan?

skee ball

It’s an all-too-familiar scenario for communications directors in nonprofits everywhere: a colleague walks into your office and says, “I need a press release/web site/viral social media campaign!” While it can be frustrating to be asked to jump in on tactics at the

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Posted in *Insight, leadership, strategic communications

What’s Love Got To Do With It?

Defend Equality Love United

To paraphrase Tina Turner, what’s love got to do with our work? Why do we do what we do? Why do we strive to make the world a better place, where people can reach their dreams and live as their

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Posted in *Insight, branding, marketing, messaging, storytelling, strategic communications