Blog Archives

Tortoise + Hare = Strong Strategy for the Great Outdoors

outdoors voice ladybug

You know the story, right? The tortoise moves forward slowly but surely. The hare sprints, stops, gets distracted, sprints again in a new direction, but doesn’t cross the finish line first. I’m here to say that you don’t always have to

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Posted in branding, Case Story, client story, leadership, lessons, marketing, messaging, strategic communications, Uncategorized

SPIN Academy: Storytelling for Movement Building

Astrid on TV

Every year, the SPIN Academy trains emerging activists to use the power of communications for social change. In this post, we follow up with one alum who’s done just that. Do you want to be next? Apply for this summer’s

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Posted in *Impact, *Inspiration, client story, leadership, lessons, public relations, storytelling, strategic communications, Uncategorized

Building Capacity to Sustain Social Movements


LightBox Collaborative was honored to partner with Communities for Public Education Reform (CPER), to help strengthen the work of public education advocates nationwide. Following is an excerpt from a report recently released to summarize the learnings of this innovative funder

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Posted in Case Story, client story, leadership, lessons, strategic communications

Building a Better Fundraising Letter: 7 Practical Tips

fundraising letters

Over the past few years, I’ve had the chance to lead research on what motivates people to give to nonprofit organizations and social causes. I’ve tested variations of fundraising appeals in countless focus groups. And I’ve applied what I’ve learned

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Posted in lessons, marketing, messaging, storytelling, strategic communications

Pop Culture for Social Change


Two recent videos show how the social change sector is starting to better invest and integrate cultural strategies into their organizing and advocacy. In late February, Make It Work released the hilariously and painfully true video #HowWeDoIt starring Adrienne C.

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Posted in *Inspiration, lessons, marketing, messaging, social media, storytelling, strategic communications

What’s your GAME Plan?

skee ball

It’s an all-too-familiar scenario for communications directors in nonprofits everywhere: a colleague walks into your office and says, “I need a press release/web site/viral social media campaign!” While it can be frustrating to be asked to jump in on tactics at the

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Posted in *Insight, leadership, strategic communications

What’s Love Got To Do With It?

Defend Equality Love United

To paraphrase Tina Turner, what’s love got to do with our work? Why do we do what we do? Why do we strive to make the world a better place, where people can reach their dreams and live as their

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Posted in *Insight, branding, marketing, messaging, storytelling, strategic communications

The Strategy of Stories

Stories Worth Telling Cover image

Published by the Meyer Foundation and the Center for Social Impact Communications at Georgetown, Stories Worth Telling is a guide to strategic and sustainable nonprofit storytelling. Based on research in the nonprofit sector and showcasing a rich variety of nonprofit

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Posted in lessons, marketing, storytelling, strategic communications

Take Your Holiday Campaigns Up A Notch, Now and Throughout the Year

holiday planning calendar

To help people enjoy a holiday season that’s filled with more fun and less stuff, The Center for a New American Dream runs two main campaigns: Simplify the Holidays, which provides tools and resources to reduce stress and increase personal

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Posted in *Intention, lessons, marketing, strategic communications

Donor Thank You’s with Mission Impact

change begins with gratitude

As we tumble headlong into the year-end fundraising season of annual appeals and holiday gift-giving campaigns, nonprofits are planning and plotting – not just to make the ask, but also to ensure those who heed the call feel recognized and

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Posted in lessons, strategic communications, Uncategorized