Blog Archives

The First Question in Crisis Communications

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When clients come to us asking for help with crisis communications, our response is often to talk them out of working with us. While this might not be great for business, it is smart strategy. In this highly-engaged, easily-enraged communications

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Posted in *Insight, leadership, lessons, strategic communications

A Media Spotlight on Solutions

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Here at LightBox, we usually argue that media is not an audience – they’re a conduit to reach your audience. Generally, the people who can help make the change you’re seeking are the focus of your communications efforts, and earning

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Posted in lessons, messaging, public relations, social media, strategic communications, Uncategorized

What’s Better than a Bucket of Hot Wings?

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Every year, the SPIN Academy trains emerging activists to use the power of communications for change. Co-Founded eighteen years ago by our own Holly Minch, we love SPIN Academy because we get to share our knowledge and passion with a new cohort

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Posted in *Inspiration, leadership, lessons, strategic communications

Early Retirement for the Win

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At LightBox Collaborative, we help people envision the world they want to live in, and to carve out their role in the effort to create that world. We think it’s important to think big and small at the same time.

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Posted in lessons, strategic communications, Uncategorized

Strengthen Your Campaign Funny Bone

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Twenty-nine years ago, we met The Simpsons. It happened during a roughly sketched minute-long short on the Tracey Ullman Show. One by one, Bart, Homer, Marge, Lisa and Maggie introduced us to their hilariously dysfunctional yet relatable family. Can you

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Posted in *Insight, lessons, marketing, messaging, strategic communications

Putting Tax Day to Work for Your Cause

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It’s true. Few of us get excited about the idea of paying taxes.  Yet it’s also true that tax dollars can be a vehicle to fund the common good. Every issue we care about in our communities – from environmental

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Posted in *Inspiration, leadership, strategic communications

Mission Accomplished with the Audience Dossier

Top Secret Mission Documents

There comes a moment in every James Bond film when “M” hands 007 an important file: the dossier. A packet containing everything our hero needs to know in order to accomplish his mission. If only changemakers had it so easy!

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Posted in *Inspiration, lessons, marketing, messaging, public relations, social media, strategic communications, Uncategorized

New Tools for Conversations About Bias, Race and Change

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Yesterday was the day we celebrated the life and legacy of Dr. Martin Luther King. That holiday inspires a lot of discussion about race and racism, but those are conversations that need to continue all year long. But we know

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Posted in *Illumination, *Impact, *Insight, *Inspiration, client story, lessons, messaging, storytelling, strategic communications

New Excitement for the New Year

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It’s that dreaded first week of January. We’ve taken down the tinsel, the weather is gray and it can feel like life has lost some of its glow. My Facebook feed is full of gifs of the morning struggle. Though

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Posted in *Intention, Case Story, client story, strategic communications
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