Blog Archives

Coordinate Your Team with the 2016 LightBox Collaborative Editorial Calendar


At LightBox Collaborative we’re big fans of fostering a staff that communicates. Team members across our organizations are all communicating all the time; engaging in conversations across multiple platforms, working among multiple audiences to build credibility and influence for our

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Posted in Uncategorized, social media, public relations, leadership, strategic communications, marketing, storytelling

3 Tricks for Fearless Ghost Writing


If you work in the communications field long enough, you’ll end up doing a lot of ghost writing. Be it blog posts, social media status updates, press statements, or speeches, you will be expected to put words in someone else’s

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Posted in Uncategorized, *Insight, social media, public relations, strategic communications, marketing

Pop Culture for Social Change


Two recent videos show how the social change sector is starting to better invest and integrate cultural strategies into their organizing and advocacy. In late February, Make It Work released the hilariously and painfully true video #HowWeDoIt starring Adrienne C.

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Posted in lessons, *Inspiration, social media, strategic communications, marketing, messaging, storytelling

Take Charge of Your Communications with LightBox Collaborative’s 2015 Editorial Calendar


LightBox Collaborative is very proud to present our 5th Annual Editorial Calendar. This milestone year reminds us that anniversaries are a great time to reflect on the past and look toward the future. In fact, some of the anniversaries featured

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Posted in Uncategorized, *Impact, social media, public relations, strategic communications

5 Lessons for Success from Real-World #BrandJam Campaigns

Photo © Greenpeace/Ann Johansson

Our friends at MobLab recently ran a great piece on successful real-world #BrandJam campaigns – take a look and let us know about your success stories in the comments section. ************************************************************************************************************ Campaign victories come in all shapes and sizes. When

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Posted in Uncategorized, social media, public relations

Content Marketing in 5 Easy Steps


I recently wrote about why a content marketing strategy matters. When done well, content marketing can improve organic search, word of mouth marketing and earned media placements. Reaping those benefits depends on building a content strategy that consistently delivers high-quality,

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Posted in Uncategorized, *Insight, social media, marketing

Using Twitter Chat to Create an Online Community


If you’re looking for a relatively easy, accessible way to bring a group of like-minded people together for networking and learning, a Twitter chat can be the perfect solution. It has been for me. In early 2013, when I was

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Posted in Uncategorized, lessons, *Inspiration, social media

This Day in History: Should You Launch Your Campaign Today?

Tomorrow marks the one year anniversary of the Boston Marathon Bombing, and news outlets across the country will carry tributes and survivors’ stories. But what if your organization had planned to launch a new campaign tomorrow or hold a press

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Posted in social media, public relations, strategic communications

Become Your Own Publishing Powerhouse with LightBox Collaborative’s 2014 Editorial Calendar

Dafine Cholet Calendar

The 2014 LightBox Collaborative Editorial Calendar has arrived! When we first launched our Editorial Calendar four years ago we had no idea it would become so popular. Since its release in 2011, our free content scheduling tool has been downloaded and

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Posted in *Inspiration, *Impact, social media, strategic communications

Engagement for Your Cause: Earned Media in the Digital Age


After more than 13 years in media – first as a journalist, and then as a media relations professional—I started noticing how traditional earned media coverage just wasn’t cutting it in the digital age. Last month, I turned my observations

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Posted in Uncategorized, social media, public relations