Blog Archives

Pop Culture for Social Change


Two recent videos show how the social change sector is starting to better invest and integrate cultural strategies into their organizing and advocacy. In late February, Make It Work released the hilariously and painfully true video #HowWeDoIt starring Adrienne C.

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Posted in *Inspiration, lessons, marketing, messaging, social media, storytelling, strategic communications

Take Charge of Your Communications with LightBox Collaborative’s 2015 Editorial Calendar


LightBox Collaborative is very proud to present our 5th Annual Editorial Calendar. This milestone year reminds us that anniversaries are a great time to reflect on the past and look toward the future. In fact, some of the anniversaries featured

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Posted in *Impact, public relations, social media, strategic communications, Uncategorized

5 Lessons for Success from Real-World #BrandJam Campaigns

Photo © Greenpeace/Ann Johansson

Our friends at MobLab recently ran a great piece on successful real-world #BrandJam campaigns – take a look and let us know about your success stories in the comments section. ************************************************************************************************************ Campaign victories come in all shapes and sizes. When

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Posted in public relations, social media, Uncategorized

Content Marketing in 5 Easy Steps


I recently wrote about why a content marketing strategy matters. When done well, content marketing can improve organic search, word of mouth marketing and earned media placements. Reaping those benefits depends on building a content strategy that consistently delivers high-quality,

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Posted in *Insight, marketing, social media, Uncategorized

Using Twitter Chat to Create an Online Community


If you’re looking for a relatively easy, accessible way to bring a group of like-minded people together for networking and learning, a Twitter chat can be the perfect solution. It has been for me. In early 2013, when I was

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Posted in *Inspiration, lessons, social media, Uncategorized

This Day in History: Should You Launch Your Campaign Today?

Tomorrow marks the one year anniversary of the Boston Marathon Bombing, and news outlets across the country will carry tributes and survivors’ stories. But what if your organization had planned to launch a new campaign tomorrow or hold a press

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Posted in public relations, social media, strategic communications

Become Your Own Publishing Powerhouse with LightBox Collaborative’s 2014 Editorial Calendar

Dafine Cholet Calendar

The 2014 LightBox Collaborative Editorial Calendar has arrived! When we first launched our Editorial Calendar four years ago we had no idea it would become so popular. Since its release in 2011, our free content scheduling tool has been downloaded and

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Posted in *Impact, *Inspiration, social media, strategic communications

Engagement for Your Cause: Earned Media in the Digital Age


After more than 13 years in media – first as a journalist, and then as a media relations professional—I started noticing how traditional earned media coverage just wasn’t cutting it in the digital age. Last month, I turned my observations

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Posted in public relations, social media, Uncategorized

SPIN Academy turns 15 – Applications Now Open


When I helped start the SPIN Academy fifteen years ago, we had a heckuva time convincing folks that they should set aside three days in the woods to talk about nonprofit communications. It just wasn’t a topic on folks’ radar

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Posted in *Impact, leadership, messaging, social media, storytelling, strategic communications, Uncategorized

Take Charge of Your Editorial Process as Air Traffic Control


How can nonprofits and philanthropies keep their content production flying smoothly? How can organizations more effectively run their own communications channels and create amazing content? At the recent 2013 NTEN Nonprofit Technology Conference (NTC), I spoke to attendees about ways

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Posted in *Illumination, lessons, social media, strategic communications