Blog Archives

This Day in History: Should You Launch Your Campaign Today?

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Tomorrow marks the one year anniversary of the Boston Marathon Bombing, and news outlets across the country will carry tributes and survivors’ stories. But what if your organization had planned to launch a new campaign tomorrow or hold a press

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Posted in public relations, social media, strategic communications

Become Your Own Publishing Powerhouse with LightBox Collaborative’s 2014 Editorial Calendar

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The 2014 LightBox Collaborative Editorial Calendar has arrived! When we first launched our Editorial Calendar four years ago we had no idea it would become so popular. Since its release in 2011, our free content scheduling tool has been downloaded and

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Posted in *Impact, *Inspiration, social media, strategic communications

Engagement for Your Cause: Earned Media in the Digital Age

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After more than 13 years in media – first as a journalist, and then as a media relations professional—I started noticing how traditional earned media coverage just wasn’t cutting it in the digital age. Last month, I turned my observations

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Posted in public relations, social media, Uncategorized

SPIN Academy turns 15 – Applications Now Open

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When I helped start the SPIN Academy fifteen years ago, we had a heckuva time convincing folks that they should set aside three days in the woods to talk about nonprofit communications. It just wasn’t a topic on folks’ radar

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Posted in *Impact, leadership, messaging, social media, storytelling, strategic communications, Uncategorized

Take Charge of Your Editorial Process as Air Traffic Control

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How can nonprofits and philanthropies keep their content production flying smoothly? How can organizations more effectively run their own communications channels and create amazing content? At the recent 2013 NTEN Nonprofit Technology Conference (NTC), I spoke to attendees about ways

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Posted in *Illumination, lessons, social media, strategic communications

Big Shots and Big Ideas Part Two: Making the Connection

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You’ve done your homework, thought though a solid strategy and have determined that making a celebrity connection is right for your cause. So now how do you make it happen? Here are a few tips to guide you through making

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Posted in public relations, social media, Uncategorized

Case Story: Strong Families Initiative

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Led by Forward Together, the Strong Families Initiative is a ten-year effort to ensure that all families have the rights, recognition and respect they deserve. The initiative’s constituency is “the four out of five people in the United States who

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Posted in *Impact, Case Story, client story, social media, Uncategorized

Big Shots and Big Ideas: Could a Celebrity Connection Advance Your Cause?

62nd Venice Film Festival - Opening Gala & Seven Swords Premiere

Celebrities, superstars and pop culture icons. Whatever we call them, they are the big shots that make headlines and whose names we know even when we’ve only seen them on TV. And as Jodi Foster’s recent “coming out” at the

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Posted in *Inspiration, lessons, marketing, public relations, social media, strategic communications, Uncategorized

Set Your Communications Agenda with LightBox Collaborative’s 2013 Editorial Calendar

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The LightBox Collaborative 2013 Editorial Calendar is here! Three years ago, we released our first editorial calendar with the hopes that our fellow nonprofit communicators would be inspired to think of new and interesting ways to get their message out,

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Posted in *Impact, public relations, social media, strategic communications

Video Training: Managing Social Media

Feel like managing social media for your organization is like drinking from a firehose? This third video training in our series offers some strategies and tools for efficiently managing the variety and volume of social media. For example, using smart

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Posted in *Illumination, social media, Uncategorized
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