Blog Archives

A Media Spotlight on Solutions

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Here at LightBox, we usually argue that media is not an audience – they’re a conduit to reach your audience. Generally, the people who can help make the change you’re seeking are the focus of your communications efforts, and earning

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Posted in lessons, messaging, public relations, social media, strategic communications, Uncategorized

Mission Accomplished with the Audience Dossier

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There comes a moment in every James Bond film when “M” hands 007 an important file: the dossier. A packet containing everything our hero needs to know in order to accomplish his mission. If only changemakers had it so easy!

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Posted in *Inspiration, lessons, marketing, messaging, public relations, social media, strategic communications, Uncategorized

Focus on What You Want (Not What You Don’t)

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Despite my accident-prone nature, I’ve spent a lot of time on the gorgeous single-track mountain biking trails of Bend, Oregon. One basic rule kept me from maiming myself: Look where you want to go. Focus on the space between the

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Posted in *Insight, leadership, lessons, marketing, messaging, public relations, social media, storytelling

Coordinate Your Team with the 2016 LightBox Collaborative Editorial Calendar

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At LightBox Collaborative we’re big fans of fostering a staff that communicates. Team members across our organizations are all communicating all the time; engaging in conversations across multiple platforms, working among multiple audiences to build credibility and influence for our

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Posted in leadership, marketing, public relations, social media, storytelling, strategic communications, Uncategorized

3 Tricks for Fearless Ghost Writing

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If you work in the communications field long enough, you’ll end up doing a lot of ghost writing. Be it blog posts, social media status updates, press statements, or speeches, you will be expected to put words in someone else’s

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Posted in *Insight, marketing, public relations, social media, strategic communications, Uncategorized

Pop Culture for Social Change

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Two recent videos show how the social change sector is starting to better invest and integrate cultural strategies into their organizing and advocacy. In late February, Make It Work released the hilariously and painfully true video #HowWeDoIt starring Adrienne C.

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Posted in *Inspiration, lessons, marketing, messaging, social media, storytelling, strategic communications

Take Charge of Your Communications with LightBox Collaborative’s 2015 Editorial Calendar

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LightBox Collaborative is very proud to present our 5th Annual Editorial Calendar. This milestone year reminds us that anniversaries are a great time to reflect on the past and look toward the future. In fact, some of the anniversaries featured

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Posted in *Impact, public relations, social media, strategic communications, Uncategorized

5 Lessons for Success from Real-World #BrandJam Campaigns

Photo © Greenpeace/Ann Johansson

Our friends at MobLab recently ran a great piece on successful real-world #BrandJam campaigns – take a look and let us know about your success stories in the comments section. ************************************************************************************************************ Campaign victories come in all shapes and sizes. When

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Posted in public relations, social media, Uncategorized

Content Marketing in 5 Easy Steps

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I recently wrote about why a content marketing strategy matters. When done well, content marketing can improve organic search, word of mouth marketing and earned media placements. Reaping those benefits depends on building a content strategy that consistently delivers high-quality,

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Using Twitter Chat to Create an Online Community

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If you’re looking for a relatively easy, accessible way to bring a group of like-minded people together for networking and learning, a Twitter chat can be the perfect solution. It has been for me. In early 2013, when I was

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Posted in *Inspiration, lessons, social media, Uncategorized
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