Blog Archives

New Tools for Conversations About Bias, Race and Change


Yesterday was the day we celebrated the life and legacy of Dr. Martin Luther King. That holiday inspires a lot of discussion about race and racism, but those are conversations that need to continue all year long. But we know

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Posted in lessons, *Inspiration, *Illumination, *Insight, *Impact, strategic communications, messaging, client story, storytelling

3 Tricks for Fearless Ghost Writing


If you work in the communications field long enough, you’ll end up doing a lot of ghost writing. Be it blog posts, social media status updates, press statements, or speeches, you will be expected to put words in someone else’s

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Posted in Uncategorized, *Insight, social media, public relations, strategic communications, marketing

Words Matter; Choose Well with “Say This Not That”


Ever had one of those “wouldn’t it be great if…” moments? An idea that would make life easier, more connected, more fulfilling or fun? Yee Won Chong had one of those moments right about this time last year: wouldn’t it

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Posted in Uncategorized, *Inspiration, *Insight, leadership, strategic communications, messaging

5 Communications Lessons from the Smoking Ban


On Sunday morning, I enjoyed a smoke-free brunch with friends. We didn’t choke down second-hand smoke with our waffles and no one even bothered to ask us if we wanted to sit in the smoking section. Because Sunday marked the 25th

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Posted in lessons, *Insight, strategic communications, messaging

Misinformation, Myth-Busting and Your Mind


This April Fool’s Day, we’re reminded that some of the most creative pranks – from invading aliens to spaghetti trees – sprang from myths people believed in, or wanted to believe in. But once a myth gains legs, how do

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Posted in lessons, *Insight, messaging

What’s your GAME Plan?

skee ball

It’s an all-too-familiar scenario for communications directors in nonprofits everywhere: a colleague walks into your office and says, “I need a press release/web site/viral social media campaign!” While it can be frustrating to be asked to jump in on tactics at the

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Posted in *Insight, leadership, strategic communications

What’s Love Got To Do With It?

Defend Equality Love United

To paraphrase Tina Turner, what’s love got to do with our work? Why do we do what we do? Why do we strive to make the world a better place, where people can reach their dreams and live as their

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Posted in *Insight, strategic communications, marketing, branding, messaging, storytelling

Content Marketing in 5 Easy Steps


I recently wrote about why a content marketing strategy matters. When done well, content marketing can improve organic search, word of mouth marketing and earned media placements. Reaping those benefits depends on building a content strategy that consistently delivers high-quality,

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Posted in Uncategorized, *Insight, social media, marketing

What’s Your Story?


Storytelling Models, Methods and Tools Storytelling, it seems, is the latest communications craze to hit the non-profit world. All of a sudden, words we haven’t heard since Lit 101 are being bandied about at board meetings, on philanthropy blogs, and

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Posted in Uncategorized, *Insight, storytelling

Sustaining the Fun


Recently I wrote about the power of play to accomplish our goals. It’s the way we roll at LightBox Collaborative, and I figured it would work in my personal life too. In my case, the goal was to live a

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Posted in *Insight, *Intention