Blog Archives

3 Tricks for Fearless Ghost Writing


If you work in the communications field long enough, you’ll end up doing a lot of ghost writing. Be it blog posts, social media status updates, press statements, or speeches, you will be expected to put words in someone else’s

Tagged with: , , ,
Posted in *Insight, marketing, public relations, social media, strategic communications, Uncategorized

Words Matter; Choose Well with “Say This Not That”


Ever had one of those “wouldn’t it be great if…” moments? An idea that would make life easier, more connected, more fulfilling or fun? Yee Won Chong had one of those moments right about this time last year: wouldn’t it

Tagged with: , ,
Posted in *Insight, *Inspiration, leadership, messaging, strategic communications, Uncategorized

5 Communications Lessons from the Smoking Ban


On Sunday morning, I enjoyed a smoke-free brunch with friends. We didn’t choke down second-hand smoke with our waffles and no one even bothered to ask us if we wanted to sit in the smoking section. Because Sunday marked the 25th

Tagged with: , , ,
Posted in *Insight, lessons, messaging, strategic communications

Misinformation, Myth-Busting and Your Mind


This April Fool’s Day, we’re reminded that some of the most creative pranks – from invading aliens to spaghetti trees – sprang from myths people believed in, or wanted to believe in. But once a myth gains legs, how do

Tagged with: , , , , ,
Posted in *Insight, lessons, messaging

What’s your GAME Plan?

skee ball

It’s an all-too-familiar scenario for communications directors in nonprofits everywhere: a colleague walks into your office and says, “I need a press release/web site/viral social media campaign!” While it can be frustrating to be asked to jump in on tactics at the

Tagged with: , , , , , ,
Posted in *Insight, leadership, strategic communications

What’s Love Got To Do With It?

Defend Equality Love United

To paraphrase Tina Turner, what’s love got to do with our work? Why do we do what we do? Why do we strive to make the world a better place, where people can reach their dreams and live as their

Tagged with: , , , , , , , , , ,
Posted in *Insight, branding, marketing, messaging, storytelling, strategic communications

Content Marketing in 5 Easy Steps


I recently wrote about why a content marketing strategy matters. When done well, content marketing can improve organic search, word of mouth marketing and earned media placements. Reaping those benefits depends on building a content strategy that consistently delivers high-quality,

Tagged with:
Posted in *Insight, marketing, social media, Uncategorized

What’s Your Story?


Storytelling Models, Methods and Tools Storytelling, it seems, is the latest communications craze to hit the non-profit world. All of a sudden, words we haven’t heard since Lit 101 are being bandied about at board meetings, on philanthropy blogs, and

Tagged with: , , ,
Posted in *Insight, storytelling, Uncategorized

Sustaining the Fun


Recently I wrote about the power of play to accomplish our goals. It’s the way we roll at LightBox Collaborative, and I figured it would work in my personal life too. In my case, the goal was to live a

Tagged with: , ,
Posted in *Insight, *Intention

Fun Can Help You Get the Job Done


At LightBox Collaborative we like to have fun, with a purpose. Our games-based facilitation helps clients think differently about their goals. And we counsel clients that the fun doesn’t have to stop once the strategy’s been formed—play can be a

Tagged with: ,
Posted in *Insight, Uncategorized