Blog Archives

What’s your GAME Plan?

skee ball

It’s an all-too-familiar scenario for communications directors in nonprofits everywhere: a colleague walks into your office and says, “I need a press release/web site/viral social media campaign!” While it can be frustrating to be asked to jump in on tactics at the

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Posted in *Insight, leadership, strategic communications

What’s Love Got To Do With It?

Defend Equality Love United

To paraphrase Tina Turner, what’s love got to do with our work? Why do we do what we do? Why do we strive to make the world a better place, where people can reach their dreams and live as their

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Posted in *Insight, branding, marketing, messaging, storytelling, strategic communications

Content Marketing in 5 Easy Steps


I recently wrote about why a content marketing strategy matters. When done well, content marketing can improve organic search, word of mouth marketing and earned media placements. Reaping those benefits depends on building a content strategy that consistently delivers high-quality,

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Posted in *Insight, marketing, social media, Uncategorized

What’s Your Story?


Storytelling Models, Methods and Tools Storytelling, it seems, is the latest communications craze to hit the non-profit world. All of a sudden, words we haven’t heard since Lit 101 are being bandied about at board meetings, on philanthropy blogs, and

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Posted in *Insight, storytelling, Uncategorized

Sustaining the Fun


Recently I wrote about the power of play to accomplish our goals. It’s the way we roll at LightBox Collaborative, and I figured it would work in my personal life too. In my case, the goal was to live a

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Posted in *Insight, *Intention

Fun Can Help You Get the Job Done


At LightBox Collaborative we like to have fun, with a purpose. Our games-based facilitation helps clients think differently about their goals. And we counsel clients that the fun doesn’t have to stop once the strategy’s been formed—play can be a

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Posted in *Insight, Uncategorized

Your Solution to Capacity Challenges: Strategy!

Chess Board BW

In our work with organizations almost every leader tells us that their primary challenge is capacity. They say something along the lines of, “we have so many ideas and so much opportunity, but we just don’t have the staff and

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Posted in *Insight, *Inspiration, *Intention, Case Story, lessons

Collaboration Adds Capacity and Content

school of fish

As you know, LightBox Collaborative is aiming to be even more collaborative this year. One way we are going to accomplish this is by having a different LightBox Collaborator curate our social media every month to spur conversation, share fresh

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Posted in *Insight, *Inspiration, *Intention

Putting the We in I: Using Personal Narrative to Tackle Difficult Issues


A group of middle school students were given four choices, along with the hypothetical sum of $5 million dollars. The question before them was simple: how would you spend the money to help kids do better in school?  The options presented to the students

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Posted in *Insight, *Inspiration, Case Story, lessons

Finding the Common Ground

Marc Wathieu

The first thing we tell anyone focused on messaging is to talk about values in order to find common ground. The first question we then get back is: how do we find common ground when our values seem so different?

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Posted in *Insight, *Inspiration, *Intention, lessons, messaging