Blog Archives

Tortoise + Hare = Strong Strategy for the Great Outdoors

You know the story, right? The tortoise moves forward slowly but surely. The hare sprints, stops, gets distracted, sprints again in a new direction, but doesn’t cross the finish line first. I’m here to say that you don’t always have to

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Posted in branding, Case Story, client story, leadership, lessons, marketing, messaging, strategic communications, Uncategorized

What’s Love Got To Do With It?

To paraphrase Tina Turner, what’s love got to do with our work? Why do we do what we do? Why do we strive to make the world a better place, where people can reach their dreams and live as their

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Posted in *Insight, branding, marketing, messaging, storytelling, strategic communications

Branding Books You’ll Love

At Mission Minded we often refer to ourselves as “branding geeks.” Most of us read branding books for fun—like on the weekends or at the beach, when others would choose to read a juicy novel instead. See what I mean?

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Posted in branding, Uncategorized

Down with branding. Up with bonding!

LightBox Collaborative is hosting a series of skills-building workshops at CompassPoint to shed light on communications topics for nonprofits throughout the Bay Area. Our next session,

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Posted in *Illumination, branding